As a background; we had gone down many of the traditional paths of bettering our business. Those paths included networking, CEO groups, industry groups and peer forums and all ended without having a significant strategic impact on our business. It was through an introduction by a fellow entrepreneur that we were introduced to Tony Ford.
That was 6 months ago and we believe it has been the most strategically spot on decision we have ever made in both our business and personal life. Tony has helped us clarify, prioritize and implement on the game-changing issues our business faces. We were mediocre (or broken) in our sales strategy, growth paths, company culture and horrible at managing the stress of striving to meet our goals.
As a wife and husband partnership we work side-by-side; face to face and sometimes snarl to snarl; with Tony’s help the snarling has subsided and the health and effectiveness of working towards our goals together have created partner synergy that we could have never created on our own. This alone has had a tremendous impact on our ability to implement the future we have designed. As a unified front, we have learned from Tony how to better engage our staff and lead them to excel. Employees are engaged, excited, and excelling beyond what we knew or thought they were capable of. We have had record-breaking sales months that we have never experienced before.
From a strategic level, Tony brings his past successful and unsuccessful experiences as learning tools to teach us how we can strive and attain huge success in our business. With Tony’s counsel and corralling, we have designed, implemented and succeeded in driving the critical key components of the plan that has positioned us well on our way to achieving our benchmarks.
In a nutshell, Tony has cut out the noise; distractions and shortcomings that held us back and have helped us put a cohesive palatable plan in place that is working to get us to those once unobtainable goals.